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Volume 5, Issue 2
Brand Innovation
Volume 5, Issue 2 focuses on how to innovate and cause disruption in your industry. Clayton Christensen, featured in our cover story, is a pioneer when it comes to teaching companies how to build and maintain a successful enterprise through innovation. “Disruption innovation,” a phrase coined by Mr. Christensen, allows a company to move up the market and eventually displace the leading competitor. Through this same technique, and others that you will find in this issue, you can become the number one person in your niche.
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Volume 5, Issue 1
Brand Leverage
Volume 5, Issue 1 is focused on how to use your
established brand to unlock new opportunities and beat
your competition. Brooke Burke, featured in our cover
story, is a great example of someone who’s successfully
leveraged her brand. Brooke has taken the success of her
TV and modeling career and used it to start her own
company called Baboosh Baby. Since she is a well-known
brand, she’s able to open doors and create new
monetization opportunities. Whether you’re famous or
just starting out, this issue will give you the tools
and advice you need to create brand leverage in your
industry.
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Volume 4, Issue 4
The CEO Brand
Volume 4, Issue 4 is focused on CEO branding strategies, leadership and corporate culture. We interviewed some of the leading CEOs from across multiple industries, including Deloitte and Campbells, to present multiple perspectives on personal branding from the top down. The strength of the CEO brand can be attributed to the overall success of a company, regardless of size. Employees look to the CEO for guidance, leadership and personality.
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Volume 4, Issue 3
Internet Famous
Volume 4, Issue 3 focuses on teaching you how to become
internet famous through video, social networking and
blogging. We’ve collected stories from the most
well-known internet superstars to teach you how to do
it, too! We spoke with Julia Allison, Judson Laipply and
Mr. Chocolate rain himself, Tay Zonday. Gracing the
cover is Chamillionaire, who is a Grammy-award winning
musician, and someone who has pioneered the use of
social technologies in the music industry. I’ve always
said that visibility creates opportunities, and when
more people know you, the possibilities are endless!
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Volume 4, Issue 2
Dress for Success
Volume 4, Issue 2 is focused on dressing for success both in person and online. What you wear in your online pictures is your first impression to the majority of the world. What you wear in interviews is just as important as your attire on the first day of work. When it comes to looking professional, stylish, and showing personality, this issue will navigate you in the right direction. With interviews from three editor-in-chiefs from Hearst Magazine’s, you will know what to wear, and be confident in who you are.
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Volume 4, Issue 1
The Philanthropy Issue
Volume 4, Issue 1 is focused on philanthropy and how you
can grow your personal brand if you give back. Helping
other people doesn’t only mean donating to charity; it
means supporting a cause that aligns with who you are as
a person. By targeting a specific nonprofit or charity,
you will be more passionate about helping them out, and
achieve far greater results. In this issue, we interview
Candace Cameron Bure and other philanthropists that are
changing the world, one person at a time.
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Volume 3, Issue 4
Brand Spokespeople
Volume 3, Issue 4 is focused on celebrity spokespeople, and includes interviews with famous individuals, such as Kathy Ireland, a former model turned entrepreneur, and Vanna White, from the TV hit “Wheel of Fortune.” Celebrities are able to maximize their brand, leverage it, and even endorse products and other companies. In this issue, you will learn how to become the ultimate spokesperson for your own personal brand, and achieve success. You’ll read tips and tricks on how to turn your voice into money!
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Volume 3, Issue 3
How to Become Indispensable
Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.
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Volume 3, Issue 2
How to Use Social Media to Reinvent
Yourself
This issue is about brand reinvention through social media. What better example of that than MC Hammer? Hammer, a celebrity hip-hop star, sold millions of albums back in the 80’s. Decades later, Hammer is now one of the front men for the social media movement. He has his multi-million Twitter following and his own social network to keep in touch with his old fans. In addition, this issue will help you control brand perceptions, repair a damaged brand and give you tips and tricks for navigating the Web 2.0 terrain so that you stay ahead of the game.
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Volume 3, Issue 1
Become the Heavyweight Champion of Your
Niche
This issue is focused on helping you build
a personal brand that owns a specific niche. With a very
saturated market landscape, the only way to become known
is to become both distinct and the master of your field.
We want you to have the tools, knowledge and confidence
that is necessary to take ownership of your domain,
before someone else does. This issue contains an
exclusive interview with Evander Holyfield, the only
four-time boxing heavyweight champion of the world.
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Volume 2, Issue 4
Female Power Brands
This issue is
dedicated to female brands and their impact on business
and our culture. Women have had massive opportunities
through the internet to come together and share ideas.
In this issue, we’ve interviewed some of the brightest
and most talented female brands on the planet, including
Sarah Austin, Laura Ries and Natalie Gulbis, to explore
what women are doing to make this world a better place.
There are many tips and strategies for women who want to
control their careers and command their futures, as well
as for men who are looking to learn from these talented
women.
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Volume 2, Issue 3
Discover your brand
This issue focuses on the first step of the
personal branding process, brand discovery. Many
people rush into personal branding, without first taking
precious time to discover who they are and what they
want to do for the rest of their lives. In this
issue, we expose how to unlock your true potential,
unearth your passion, acquire the necessary skills and
how to set achievable goals. We've interviewed
some of the leading businessmen in this area, such as
Marcus Buckingham, Marshall Goldsmith, Tim Sanders and
John Assaraf, to give you ideas for your own personal
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Volume 2, Issue 2
The Personal Branding
Gold Rush
This issue is a call to action. Now is the time
for building your personal eBrand. Laggards will be lost in a
Google cloud of dust, while early adopters will rank #1 for
their name. Stop watching everyone else steal your gold (your
THUNDER) and get involved today. This issue will highlight Gary
Vaynerchuk, who will passionately force you to get involved in
the GOLD RUSH. Also in this issue, is interviews with
bestselling authors David Allen, Robert Cialdini and Keith
Ferrazzi.
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Volume 2,
Issue 1
Millennials: Changing The Way We Do
Business
This issue explores a new generation of hip and
cool youngsters, known simply as Gen-Y, but also
referred to as the Millennials. Special interviews with Ryan
Allis, CEO of I-Contact, John Earle, known to many for
his famous clothing line "Johnny Cupcakes" and Ben
Casnocha, a bestselling author and entrepreneur.
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Volume 1, Issue 4
Job Hunting in a Brand YOU WorldThe recession has
hit America and the traditional resume, which used to be the
sole qualifier for job admittance, is no longer holding up.
This issue captures all the excitement of the future of
recruitment and job searching in a brand you world. There
is a special interview with Robert McGovern, the CEO of JobFox
and Founder of Careerbuilder.com, as well as many interviews the
articles.
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Volume 1, Issue 3
The Brand Influencers
In today's world, your reputation is one
click away. In order to prepare yourself for a
future disaster, this issue will give you tips on
managing your online personal brand. The Google
founders are highlighted as the pioneers of search.
Also, Enjoy interviews from web pioneers, such as
Gina Bianchini, Om Malik, Mark Freunfelder, Gina
Trapani, David Weekly and Matt Mullenweg.
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Volume 1, Issue 2
The Man Behind GE: Jack Welch
Jack Welch is profiled in this issue as a
leadership brand. You will read a background of his life
and learn from the way he ran GE. There is an exclusive
interview with Philip
Rosedale, founder of Second Life. Also, there are 26 other
articles from contributing authors.
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Volume 1, Issue 1
The Billionaire Brand: Donald Trump
The premier issue of Personal Branding
Magazine has a special interview
between Guy Kawasaki and Donald Trump, the billion dollar brand.
There are 10 other articles, from the likes of Chris Brogan and
Neil Patel.
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